In this week’s episode, Shahar and Romi talk with Nicholas Kontopoulos, Twilio’s VP Marketing for Asia Pacific and Japan.
Nicholas has built and scaled teams internationally as a marketing veteran with experience in 65+ countries. As a “Westerner operating in Asia,” he’s learned what works and what doesn’t when it comes to finding success in unfamiliar markets.
Nicholas tells us about the importance of building an agile organizational structure and defining a clear purpose for your business to anchor around.
He talks about the need to understand and appreciate differences and similarities between the countries you’re looking to expand into – what translates and what doesn’t – and why you should avoid the “cut and paste” approach to selling your brand across different territories.
Nicholas firmly believes that “culture eats strategy for lunch,” – so how can you scale while staying true to your baseline culture?
Like this episode? Make sure to leave a ⭐⭐⭐⭐⭐ review and hit subscribe so you never miss when a new episode drops.
As the Asia Pacific & Japan Vice President of Marketing for Twilio, Nicholas Kontopoulos harnesses over 30+ years of professional experience across multiple industries and geographies. He’s passionate about challenging the ‘status-quo’ and ‘management dogma’ that stifles the creative thinking processes that are paramount to delivering amazing customer experiences, Nicholas ensures that ‘Customer Experience’ is a core business ideology at the heart of the brand.
Previously, Nicholas was the APAC Head of Growth Marketing at Adobe DX and the Global VP for Fast Growth Markets Marketing at SAP. He has also held several highly strategic global and regional Sales and Business Development and Marketing roles throughout his career.
An international speaker, Nicholas has been regularly published on Forbes.com, News Asia, Bloomberg, CampaignAsia.com, Marketing-Interactive.com, THEDRUM.com, and Customerthink.com.