Nimble marketing team at tech company Verbit finds an easier way to source and onboard freelance talent

Nimble marketing team at tech company Verbit
20%

Monthly savings by eliminating agency fees

20

Hours saved monthly through automating invoicing

2X

Number of freelancers under management

Background

Verbit is a growing tech company and their marketing team is often trying to keep up with new product launches, despite a small team and limited budget. VP of Marketing, Jacques Botbol realized the most efficient and cost-effective way to meet deadlines and keep up with the growing business was to augment his team with freelancers.

Challenge points

Challenge/Pain points

When it comes to marketing, finding top talent for a specific skill set is difficult and time-consuming. With so many talent sourcing platforms out there, marketers often cast a wide net and don’t have the time to fully vet talent. Furthermore, after finding the right talent, staying aligned with the company’s internal policies during the hiring and onboarding process becomes yet another challenge. Like many smaller organizations experiencing hyper growth, Verbit did not have a structured freelancer hiring or management process to follow.

In cases like this, onboarding and paying freelancers becomes messy and unmanageable. And suddenly, managers like Jacques become a middle-man for payment processing between the freelancers and internal finance team.

Why Verbit chose Stoke

Why Verbit chose Stoke

  • Centralization of freelancer invoices and onboarding paperwork
  • One-stop shop to source high-quality talent, onboard and approve invoices
  • Transparent and real-time view of budgets for both management and finance 
  • Reliability and confidence that freelancers will be paid on-time 
  • Satisfaction from finance, management and freelancers that paperwork is properly managed
Results

Results

After using Stoke for just four months, Verbit’s marketing department saw a significant decrease in time and money spent hiring and managing on-demand workers.

With the help of Stoke, Verbit:

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Reduced monthly
spend by 20%

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Saved 20+ monthly hours through automating invoices rather than managing through spreadsheets

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Within 6 months the freelance team
grew 2X

I no longer spend my time reconciling invoices. Freelancers are paid on-time and all paperwork is managed electronically according to our finance and legal standards. I’m able to focus my efforts on managing and growing my team alongside the business.

Author

Jacques Botbol Verbit, VP Marketing

In addition to eliminating time spent acting as the middle-man between accounting and freelancers, Stoke helped Jacques streamline spending and labor hours for Verbit’s marketing department. The result? Fewer hours lost to clunky freelancer hiring and management processes, and more time devoted to execution, developing new business and launching new projects.

Verbit Success Story

Company

Founded in 2016, Verbit specializes in combining human and artificial intelligence to provide transcription and captioning solutions.

Location

New York, USA

Industry

Artificial Intelligence